Medieval Festival in Hereford Secures Business Support

Hereford BID is set to enhance the city’s appeal with a proposed Medieval Festival targeted for 2026, spearheaded by chief executive Mike Truelove, who emphasizes the festival’s experiential nature. In addition to this initiative, the BID will continue to support ongoing events like the summer music program and Applefest, celebrating local cider traditions. Aiming to boost tourism, the BID’s strategy includes making Eign Gate more inviting and hosting an annual security conference starting in 2026. With overwhelming support from levy payers, including Herefordshire Council, the BID anticipates a budget exceeding £1.9 million over five years to further its mission of fostering economic growth and community engagement in Hereford.

Medieval Festival in Hereford Secures Business Support

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