Thursday, November 14, 2024

Planet 13 Enhances Emphasis on Experiential Entertainment and Lifestyle Branding

Posted in
Business
on
Planet 13 Enhances Emphasis on Experiential Entertainment and Lifestyle Branding
Planet 13 Holdings Inc., a prominent multistate cannabis company, has appointed Jillian Austin as its national head of marketing experiences, aiming to enhance its growth as a national brand. Austin, previously the director of brand partnerships at AREA15 in Las Vegas, has a strong background in immersive experiences and collaborations with major global brands such as Netflix and Disney. Co-CEO Bob Groesbeck highlighted that her leadership will focus on managing special events and celebrity partnerships across Planet 13’s SuperStore and its expanding network of neighborhood stores. Additionally, she will spearhead brand activations in key markets including Florida, Illinois, and California. With over 17 years of experience in experiential marketing, Austin’s expertise is expected to bolster Planet 13’s reputation and brand presence as it continues to innovate and expand its lifestyle business nationwide.
Original source:
https://www.cannabisbusinesstimes.com/industry-headlines/news/15707728/planet-13-increases-focus-on-immersive-entertainment-and-lifestyle-branding

Read More

Ask Dr. Bulb
Got a question for Dr. Bulb?
Send him a message!
Our Sponsor
Access Fixtures Logo

DrBulb.com is sponsored by Access Fixtures

Dr. Bulb recommends checking out Access Fixtures for all your LED, commercial lighting, and sports lighting needs!

Categories

© 2024 DrBulb.com. All Rights Reserved.