Backlash Against Nike Stirs as Consumers Burn Their Own Merchandise

Posted in

April 26, 2025

Backlash Against Nike Stirs as Consumers Burn Their Own Merchandise

In response to Nike’s controversial partnership with Colin Kaepernick for their “Just Do It” campaign, enraged consumers took to Twitter on Monday, igniting their Nike gear in acts of protest. From burning shoes to cutting logos off socks, individuals showcased their displeasure, often with humorous or dramatic flair. While some fans expressed solidarity with Nike and offered to take unwanted items, the backlash highlighted the risk Nike took in aligning with a polarizing figure. As discussions around Kaepernick’s activism intensify, the impact on Nike’s brand remains uncertain amidst this fervor.

Original source:

https://sports.yahoo.com/blowback-nike-colin-kaepernick-deal-starts-consumers-lighting-stuff-fire-050755042.html

Backlash Against Nike Stirs as Consumers Burn Their Own Merchandise

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