CEO of Major Brewery Advocates for Referring to Domestic Brews as 'American Beers'

Anheuser-Busch’s Bud Light has undergone a significant transformation following a backlash triggered by a 2023 partnership with transgender influencer Dylan Mulvaney, which led to one of the largest consumer boycotts in corporate history. The controversy began when Bud Light sent Mulvaney a commemorative can, causing outrage among loyal consumers who felt the brand had strayed from its roots. The fallout resulted in a drastic decline in sales, with Modelo surpassing Bud Light as America’s favorite beer. Following internal turmoil and the firing of marketing VP Alissa Heinerscheid, AB’s CEO Brendan Whitworth now advocates for replacing the term “domestic” with “American” to better align the brand with its core audience. Whitworth emphasized Bud Light’s American production and community ties while acknowledging the need to return to the brand’s traditional identity. Despite ongoing challenges, Bud Light is restructuring its marketing strategy and partnerships to reconnect with customers and regain their trust.

CEO of Major Brewery Advocates for Referring to Domestic Brews as ‘American Beers’

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