Eveready Lighting Illuminates Maha Kumbh Mela with 13,000 LED Lights and Comprehensive Branding Efforts

Posted in

January 16, 2025

Eveready Lighting Illuminates Maha Kumbh Mela with 13,000 LED Lights and Comprehensive Branding Efforts

Eveready Lighting, a key division of Eveready Industries India Limited, is set to enhance the experience of millions of devotees at the Maha Kumbh Mela 2025 by installing 13,000 LED lights across the venue. This initiative involves the strategic placement of 150W streetlights and 250W floodlights to ensure a vibrant and safe environment for attendees. Alongside the lighting, Eveready has implemented extensive branding efforts throughout Prayagraj to further engage the community and ensure visibility during the event. Mohit Sharma, Senior Vice President at Eveready, emphasized the company’s commitment to enhancing safety and the overall experience of visitors, reinforcing the brand’s dedication to making a positive impact in society through advanced lighting solutions.

Original source:

https://mediabrief.com/eveready-lighting-powers-up-maha-kumbh-mela-with-13000-led-lights-and-extensive-branding/

Eveready Lighting Illuminates Maha Kumbh Mela with 13,000 LED Lights and Comprehensive Branding Efforts

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