From Hobby to Fortune: The Rise of a Multi-Million Dollar Lego Empire

Posted in

November 3, 2024

From Hobby to Fortune: The Rise of a Multi-Million Dollar Lego Empire

Kenny Lee, a Melbourne father of three, has successfully turned his Lego passion into a multi-million dollar enterprise by founding Light My Bricks, a company that specializes in LED lighting kits for Lego constructions. Inspired by a debate with his wife over his Lego spending, Lee launched the business in 2016 with an initial investment of $10,000. The company’s innovative lighting solutions have resonated with adult Lego enthusiasts, helping generate a remarkable $12 million in revenue last year and employing 30 staff members. Lee’s venture has expanded globally, with sales across the US, Canada, Europe, Asia, and Australia, and he’s now exploring opportunities to illuminate other hobbies beyond Lego. Reflecting on his entrepreneurial journey, Lee humorously noted that this endeavor has made his previous expenditures on Lego guilt-free, marking a triumphant win in his marriage.

Original source:

https://www.9news.com.au/national/how-a-mans-passion-for-legos-turned-into-a-multi-million-dollar-business/9368baf9-adc1-478d-bcb7-134e6f9cdac0

From Hobby to Fortune: The Rise of a Multi-Million Dollar Lego Empire

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