Tuesday, April 29, 2025

Hana Unveils Video Advertisement at Las Vegas Sphere Starring G-Dragon

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Hana Financial Group has launched an innovative advertising campaign featuring Korean rapper G-Dragon at the Sphere in Las Vegas, marking the first collaboration of its kind between a financial institution and a K-pop artist at this iconic venue. The campaign, titled “One Spirit, One Team,” showcases a one-minute video displayed on the Sphere’s massive LED screens, which includes a hidden clue hinting at future projects involving G-Dragon. As the creative director, G-Dragon expressed excitement about blending finance and culture, while company officials emphasized the campaign’s goal of enhancing customer connection through a cutting-edge medium. An interactive event to decode the clues will be hosted on social media platforms, further engaging audiences.

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