How Indian Festivals Influence Sales of Consumer Durables and Lighting Trends

Posted in

October 29, 2024

How Indian Festivals Influence Sales of Consumer Durables and Lighting Trends

Indian festivals represent vibrant celebrations that offer significant market opportunities for brands, particularly in lighting and consumer durables, with notable consumer demand peaks observed during September to November. Despite a temporary decline during the COVID-19 pandemic, the overall trend towards high-quality, energy-efficient, and aesthetically pleasing products remains strong. Consumers are increasingly renovating homes and upgrading appliances, demonstrating a shift towards modern lighting solutions like LED products and stylish home decor options. Notably, semi-urban and rural markets are emerging as key growth areas, fueled by rising disposable incomes and greater access to technology. As brands adapt to these evolving consumer preferences, they are focusing on innovation and enhanced buying experiences through strategic marketing efforts.

Original source:

https://www.financialexpress.com/business/industry-the-role-of-indian-festivals-in-shaping-consumer-durable-sales-and-lighting-trends-3652069/

How Indian Festivals Influence Sales of Consumer Durables and Lighting Trends

LED Technology Offers Advantages Beyond Just Energy Efficiency and Accuracy

Five Sports Clubs in Ceredigion Receive Energy Grants

New ‘Dark Sky Lighting’ Initiative Aims to Support Bat Populations in Wisconsin

Stock Market Starts Strong with Gains in IT and Financial Sectors