Wednesday, November 13, 2024

Planet 13 Enhances Emphasis on Experiential Entertainment and Lifestyle Branding

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Planet 13 Enhances Emphasis on Experiential Entertainment and Lifestyle Branding
Planet 13 Holdings Inc., a prominent multistate cannabis company, has appointed Jillian Austin as its national head of marketing experiences, aiming to enhance its growth as a national brand. Austin, previously the director of brand partnerships at AREA15 in Las Vegas, has a strong background in immersive experiences and collaborations with major global brands such as Netflix and Disney. Co-CEO Bob Groesbeck highlighted that her leadership will focus on managing special events and celebrity partnerships across Planet 13’s SuperStore and its expanding network of neighborhood stores. Additionally, she will spearhead brand activations in key markets including Florida, Illinois, and California. With over 17 years of experience in experiential marketing, Austin’s expertise is expected to bolster Planet 13’s reputation and brand presence as it continues to innovate and expand its lifestyle business nationwide.
Original source:
https://www.cannabisbusinesstimes.com/industry-headlines/news/15707728/planet-13-increases-focus-on-immersive-entertainment-and-lifestyle-branding

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