In a recent article for Physics World, James McKenzie reflects on the factors that indicated the decline of a competitor’s lighting technology. He analyzes the market trends, technological advancements, and consumer preferences that signaled a shift away from their products. McKenzie’s insights provide a comprehensive view of how innovation and adaptability are crucial in the rapidly evolving lighting industry, suggesting that rivals must stay vigilant to maintain relevance. This assessment serves as a cautionary tale for companies in the field, emphasizing the importance of anticipating changes in technology and market demands.